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Target the Right Decision-Maker

How to Target the Right Decision-Makers & Boost Sales

Sales success isn’t just about getting your message out—it’s about getting it to the right people, the decision makers. Sending off-target emails to the wrong contacts doesn’t just waste time; it can hurt your brand’s credibility and result in lost…

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Why More Companies Are Outsourcing Lead Generation in 2025

In 2025, B2B sales teams are under more pressure than ever to hit aggressive growth targets, engage hard-to-reach decision-makers, and maximize efficiency. With so many sales and marketing strategies available, one trend is becoming increasingly clear: outsourcing lead generation is…

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Help Your Sales Team

Why Hire a Third Party to Help Your Sales Team

In today’s competitive B2B markets, sales teams face immense pressure to meet their goals and drive revenue. With targets growing and the need to focus on closing deals, many sales professionals find themselves stretched thin. Engaging with a third-party lead…

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Navigating the complex B2B sales cycle—Part 2

Complex sales are common in B2B companies, technology, manufacturing and healthcare environments. A complex B2B sale typically occurs when one or more of these factors are in play. Key elements driving the complex B2B sales cycle A lengthy buying cycle…

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Navigating the complex B2B sales cycle—Part 1

Does this sales pipeline scenario sound familiar? You've nurtured a deal for six months, working with Kyle and Miranda at corporate headquarters. You've put in countless hours of meetings and demonstrations. You've built ROI models and answered tough questions. Now,…

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Inside Sales: 3 Compelling Reasons to Outsource

It's rare for a medtech lead to turn into a sale immediately. In most cases, complex sales processes with hospitals, clinics, laboratories and pharmacies move gradually through the pipeline. That's why it's important to implement an inside sales strategy that reaches every…

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Three reasons B2B businesses should outsource cold calling

What do most business-to-business (B2B) companies have in common? A need to build strong sales relationships. Whether your organization sells insurance, janitorial services, technology, manufacturing equipment or offices supplies, it’s essential that your sales team create lasting connections with potential…

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Take a virtual tour of our call center

It was fun. It was educational. And, most of all, it was heartwarming to see so many old and new friends at the Volkart May open house. If you were one of the many clients, friends and colleagues helping us…

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Tips to motivate your remote sales team

Just a few years ago, working from home was unusual for an inside sales team. Most business development representatives (and their managers) came to the office five days a week. Pizza parties, contests and ad hoc conversations were just some…

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How to reach more decision-makers on sales calls

Making sales prospecting calls takes skill and tenacity, especially when you’re trying to establish a new territory or work a new list. Business development representatives often start with very little information—sometimes just a company name and location—and need to work…

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Reduce inside sales costs by outsourcing

Business development is an essential function of medtech and B2B companies. It’s vital to keep in touch with new sales prospects, in-progress opportunities and even current customers. But, with unemployment levels at record lows across the country, and field sales…

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Hiring woes? Try inside sales outsourcing

Right now, thanks to the Great Resignation and unemployment levels at record-setting lows, staffing an inside sales function can be challenging. But, ongoing business development and lead generation efforts are vital to the success of your B2B or medtech company.…

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Need high-velocity growth? Try inside sales outsourcing

What’s hot right now? It’s definitely digital health and medical technology. Innovation abounds, and investors are banking big on the sector after another year of record investment. Medtech and digital healthcare startups tallied just over $29 billion in funding across…

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5 Ways to maximize sales productivity

The average salary and commission for a field sales representative today easily tops $75,000. (And that’s without the additional expense of benefits, office space, technology or business travel.) With those numbers, it makes sense to keep your highly paid and…

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Go from inbox to in touch

Everywhere you look, the headlines feature stories of automation and digital transformation. Cars can drive themselves. 3-D printers replicate complicated parts. Even our refrigerators now have chips and “brains.” In complex industries like medtech and B2B, adopting technology makes it…

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