It’s rare for a medtech lead to turn into a sale immediately. In most cases, complex sales processes with hospitals, clinics, laboratories and pharmacies move gradually through the pipeline. That’s why it’s important to implement an inside sales strategy that reaches every stage of the sales cycle.
That attention to detail, however, can be time consuming for the in-house sales and marketing teams to manage. It’s one reason many medical technology companies choose to outsource with a qualified and experienced healthcare lead generation sales partner like Volkart May.
Three reasons to outsource medtech inside sales
Here are three benefits of outsourcing medtech inside sales activities.
1. The lead pipeline stays full
When it comes to healthcare sales prospecting and medical technology lead generation, consistency pays off. Outsourcing to a professional contact center ensures the work gets done regularly, without the distractions that too often delay or disrupt internal sales efforts.
With an outsourced lead generation resource:
- Cold calling happens on a set schedule that meets your lead generation goals.
- Your team receives a steady stream of pre-qualified and quality leads.
- Your internal sales team receives sales appointments scheduled with potential clients.
- Your marketing team gains unique business intelligence and updated contact information to use in digital marketing campaigns.
It’s a winning combination that keeps the sales funnel pipeline stocked with qualified prospects at hospitals, clinics and healthcare providers. Your outsourced call center can also conduct lead nurturing activities with potential customers until those organizations are ready for more detailed follow-up.
2. Sales reps stay active with qualified leads
Outsourcing your medtech inside business development activities helps your internal sales representatives focus on value-added activities like building relationships, working with buying committees, customizing proposals and demonstrating your complex products or services.
Instead of dividing their time between early stage and “ready to buy” opportunities (where cold leads almost always fall by the wayside), the in-house team can concentrate on the most qualified leads and take them through the “home stretch” to conversion and closed sales.
3. Close more deals to achieve sales performance and revenue goals
When it comes down to it, managing the healthcare sales process is really a numbers game. The more resources you apply—at all stages of the healthcare sales cycle—the greater the odds that you can close the deals required to meet your healthcare sales and business growth goals.
Outsourcing your medtech lead generation makes it fast and easy to scale your sales programs up or down, without the significant staffing costs and effort needed when hiring new sales professionals. It also powers a regular stream of revenue growth opportunities and closed deals with hospitals, clinics, laboratories, pharmacies and other healthcare providers. Your inside sales department can count on having a full pipeline of B2B healthcare leads and opportunities to work throughout the year.
Work with our professional healthcare callers
Outsourcing some or all of your inside sales operations provides a cost-effective way to fill the sales pipeline and meet your sales goals. Learn more about exploring sales outsourcing services with our dedicated medical technology and healthcare practice, then contact us to discuss your needs.
