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Take a virtual tour of our call center

It was fun. It was educational. And, most of all, it was heartwarming to see so many old and new friends at the Volkart May open house. If you were one of the many clients, friends and colleagues helping us…

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Use conversation (not clicks) to advance the sales cycle

Look up “conversational marketing” and you may be in for a surprise. It’s not really about actual human conversations! Instead, it’s the practice of using artificial intelligence, chatbots and automation to engage potential customers in an online dialogue. It’s commonly…

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Five ways to improve your virtual sales calls

The COVID-19 pandemic forever changed how medtech and B2B businesses operate. Gone are the days of lengthy commutes to and from the office; sales and marketing teams now function with remote offices, hybrid workspaces and flexible schedules. The change is…

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Four things you can learn from a healthcare sales call

At Volkart May, we believe a sales rep’s time is better spent closing a sale than finding one. In other words, the more your high-powered (and highly paid) sales team can focus their efforts on building relationships, demonstrating products, negotiating…

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Need high-velocity growth? Try inside sales outsourcing

What’s hot right now? It’s definitely digital health and medical technology. Innovation abounds, and investors are banking big on the sector after another year of record investment. Medtech and digital healthcare startups tallied just over $29 billion in funding across…

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How to build a great healthcare prospect list

When you sell to hospitals, clinics, labs and other medical facilities, there’s one pivotal asset that supports all your marketing and sales efforts: Your healthcare prospect list. The more you know about the medical facilities and healthcare decision-makers in your…

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What can you discover from a healthcare sales lab?

In medicine, the lab is a groundbreaking space where discipline, research and discovery intersect. Every day, scientists, researchers and technicians conduct important experiments, uncover new information and push forward with breakthrough treatments. The outcomes can be amazing. Here at Volkart…

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How to improve success with top-of-the-funnel sales calls

Cultivating new business relationships takes skill and persistence. But, anyone who makes business development calls regularly knows that every sales prospect moves on their own timeframe. There’s rarely a “one size fits all” conversation that will cover everyone—especially at the…

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Warm vs. cold calling in healthcare sales

Let’s face it. Getting busy professionals at clinics, hospitals and other medical facilities to take an interest in your product or service can be challenging. But, connecting with those potential buyers is critical to achieving the lead generation and sales…

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Medtech case studies for lead generation

Generating qualified healthcare leads. Booking sales-ready appointments. Testing value propositions for new medtech products. Adding inside sales capacity. Identifying decision-makers at large healthcare systems. Researching contract expiration dates and budgets. These are just a few of the recent objectives for…

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7 ways to improve your medtech sales

Ninety days. Depending on your point of view, it can seem like an eternity—or be gone in a flash. At Volkart May, we look at 90 days as a smart window of time for medtech marketers to test a new…

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How to generate leads for medtech sales

What’s one of the first things medtech sales and marketing teams learn? Patience. That’s because selling to healthcare leaders at hospitals, clinics, labs, pharmacies and other providers takes time. For most products and services, numerous steps occur between the first…

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How healthcare appointment-setting services work

Medtech sales reps play a vital role for the organization: Meeting with healthcare decision-makers and hospital buying committees. Attending industry events. Keeping up on the latest product enhancements and regulatory requirements. Conducting product demonstrations. Drafting proposals and contracts. Most importantly,…

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5 must-have sales enablement tools for healthcare

Marketing and sales leaders often ask us, “What makes a good sales prospecting call in healthcare?” Knowing how to engage and convert potential buyers and decision-makers at labs, pharmacies, hospitals and clinics is an essential skill for the medtech business…

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Five ways to generate more medical sales leads

It’s the 21st century and technological advances abound, but there’s still no substitute in medical sales for the power of human connection. That’s why the telephone remains invaluable for any medtech or B2B company interested in reaching healthcare decision-makers or…

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5 lead generation metrics for healthcare campaigns

Quality lead generation for medtech and B2B companies is part art and part science. There’s an art to engaging a busy clinician or healthcare leader in a productive sales conversation. There’s a proven science behind the number of call attempts,…

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Get ready for femtech innovation

What’s next on the horizon for medtech startups and innovators? One sector that’s getting plenty of attention is the emerging discipline of female technologies, otherwise known as “femtech.” Femtech emerging as a powerhouse field within medtech Femtech as a category…

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Three reasons to outsource medtech inside sales

It’s rare for a medtech lead to turn into a sale immediately. In most cases, complex sales with hospitals, clinics, laboratories and pharmacies tend to move gradually through the pipeline. That’s why it’s important to implement an inside sales strategy…

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