skip to Main Content

Need high-velocity growth? Try inside sales outsourcing

What’s hot right now? It’s definitely digital health and medical technology. Innovation abounds, and investors are banking big on the sector after another year of record investment. Medtech and digital healthcare startups tallied just over $29 billion in funding across…

Read more

How to build a great healthcare prospect list

When you sell to hospitals, clinics, labs and other medical facilities, there’s one pivotal asset that supports all your marketing and sales efforts: Your healthcare prospect list. The more you know about the medical facilities and healthcare decision-makers in your…

Read more

What can you discover from a healthcare sales lab?

In medicine, the lab is a groundbreaking space where discipline, research and discovery intersect. Every day, scientists, researchers and technicians conduct important experiments, uncover new information and push forward with breakthrough treatments. The outcomes can be amazing. Here at Volkart…

Read more

How to improve success with top-of-the-funnel sales calls

Cultivating new business relationships takes skill and persistence. But, anyone who makes business development calls regularly knows that every sales prospect moves on their own timeframe. There’s rarely a “one size fits all” conversation that will cover everyone—especially at the…

Read more

Warm vs. cold calling in healthcare sales

Let’s face it. Getting busy professionals at clinics, hospitals and other medical facilities to take an interest in your product or service can be challenging. But, connecting with those potential buyers is critical to achieving the lead generation and sales…

Read more

Medtech case studies for lead generation

Generating qualified healthcare leads. Booking sales-ready appointments. Testing value propositions for new medtech products. Adding inside sales capacity. Identifying decision-makers at large healthcare systems. Researching contract expiration dates and budgets. These are just a few of the recent objectives for…

Read more

7 ways to improve your medtech sales

Ninety days. Depending on your point of view, it can seem like an eternity—or be gone in a flash. At Volkart May, we look at 90 days as a smart window of time for medtech marketers to test a new…

Read more

How to generate leads for medtech sales

What’s one of the first things medtech sales and marketing teams learn? Patience. That’s because selling to healthcare leaders at hospitals, clinics, labs, pharmacies and other providers takes time. For most products and services, numerous steps occur between the first…

Read more

How healthcare appointment-setting services work

Medtech sales reps play a vital role for the organization: Meeting with healthcare decision-makers and hospital buying committees. Attending industry events. Keeping up on the latest product enhancements and regulatory requirements. Conducting product demonstrations. Drafting proposals and contracts. Most importantly,…

Read more

5 must-have sales enablement tools for healthcare

Marketing and sales leaders often ask us, “What makes a good sales prospecting call in healthcare?” Knowing how to engage and convert potential buyers and decision-makers at labs, pharmacies, hospitals and clinics is an essential skill for the medtech business…

Read more

Five ways to generate more medical sales leads

It’s the 21st century and technological advances abound, but there’s still no substitute in medical sales for the power of human connection. That’s why the telephone remains invaluable for any medtech or B2B company interested in reaching healthcare decision-makers or…

Read more

5 lead generation metrics for healthcare campaigns

Quality lead generation for medtech and B2B companies is part art and part science. There’s an art to engaging a busy clinician or healthcare leader in a productive sales conversation. There’s a proven science behind the number of call attempts,…

Read more

Get ready for femtech innovation

What’s next on the horizon for medtech startups and innovators? One sector that’s getting plenty of attention is the emerging discipline of female technologies, otherwise known as “femtech.” Femtech emerging as a powerhouse field within medtech Femtech as a category…

Read more

Three reasons to outsource medtech inside sales

It’s rare for a medtech lead to turn into a sale immediately. In most cases, complex sales with hospitals, clinics, laboratories and pharmacies tend to move gradually through the pipeline. That’s why it’s important to implement an inside sales strategy…

Read more

Why outbound calling works in medtech and healthcare

When medical device manufacturers, diagnostic test makers, pharmacies, laboratories and other healthcare companies reach out to us, many are considering lead generation calling for the very first time. Especially during COVID-19, when the pandemic restricted face-to-face interactions and traditional marketing…

Read more
Back To Top