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Five ways to generate more medical sales leads

It’s the 21st century and technological advances abound, but there’s still no substitute in medical sales for the power of human connection. That’s why the telephone remains invaluable for any medtech or B2B company interested in reaching healthcare decision-makers or…

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5 lead generation metrics for healthcare campaigns

Quality lead generation for medtech and B2B companies is part art and part science. There’s an art to engaging a busy clinician or healthcare leader in a productive sales conversation. There’s a proven science behind the number of call attempts,…

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Get ready for femtech innovation

What’s next on the horizon for medtech startups and innovators? One sector that’s getting plenty of attention is the emerging discipline of female technologies, otherwise known as “femtech.” Femtech emerging as a powerhouse field within medtech Femtech as a category…

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Three reasons to outsource medtech inside sales

It’s rare for a medtech lead to turn into a sale immediately. In most cases, complex sales with hospitals, clinics, laboratories and pharmacies tend to move gradually through the pipeline. That’s why it’s important to implement an inside sales strategy…

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Why outbound calling works in medtech and healthcare

When medical device manufacturers, diagnostic test makers, pharmacies, laboratories and other healthcare companies reach out to us, many are considering lead generation calling for the very first time. Especially during COVID-19, when the pandemic restricted face-to-face interactions and traditional marketing…

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Volkart May celebrates 30 years

Remember 1990? Personal computers were making their debut. Faxing was the height of modern communication. Cellphones, email and websites were but a glint in a developer’s eye. The telephone was the epicenter of the sales process. Three decades of conversations…

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Three reasons to ditch your sales script

Relationships. They’re at the heart of nearly all successful B2B and medtech sales. Whether you’re selling cloud software, medical devices, financial services or custom manufacturing equipment, the sales process typically requires several weeks of discussions. These touchpoints help generate awareness,…

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An outbound calling choose-your-own-adventure

One of the biggest obstacles to sale for B2B and medtech companies is aversion to change. Even if the current method lacks stellar results, there’s a perception that keeping the status quo will be better than trying something new. We…

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The power of human connection in sales

There are plenty of ways to communicate with leads and prospects during the sales process, and while communication channels such as email certainly play a role, it’s still important to incorporate live conversations and maintain human connection. This is more…

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Outbound calling as a sales lab

The goal of an outbound calling campaign isn’t always to generate a lead immediately. For B2B and medtech companies, outbound calling can serve many purposes at once, from qualifying an inquiry and updating contact information, to building relationships and setting…

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How to tap emotional triggers to get the sale

Your pipeline is filled with quality leads. Now, it’s time for your sales team to take over and focus on what they do best—transform these leads into paying customers. While every member of your sales team may have a different…

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