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Three reasons to outsource medtech inside sales

It’s rare for a medtech lead to turn into a sale immediately. In most cases, complex sales with hospitals, clinics, laboratories and pharmacies tend to move gradually through the pipeline. That’s why it’s important to implement an inside sales strategy…

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Volkart May celebrates 30 years

Remember 1990? Personal computers were making their debut. Faxing was the height of modern communication. Cellphones, email and websites were but a glint in a developer’s eye. The telephone was the epicenter of the sales process. Three decades of conversations…

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Three reasons to ditch your sales script

Relationships. They’re at the heart of nearly all successful B2B and medtech sales. Whether you’re selling cloud software, medical devices, financial services or custom manufacturing equipment, the sales process typically requires several weeks of discussions. These touchpoints help generate awareness,…

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An outbound calling choose-your-own-adventure

One of the biggest obstacles to sale for B2B and medtech companies is aversion to change. Even if the current method lacks stellar results, there’s a perception that keeping the status quo will be better than trying something new. We…

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The power of human connection in sales

There are plenty of ways to communicate with leads and prospects during the sales process, and while communication channels such as email certainly play a role, it’s still important to incorporate live conversations and maintain human connection. This is more…

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Outbound calling as a sales lab

The goal of an outbound calling campaign isn’t always to generate a lead immediately. For B2B and medtech companies, outbound calling can serve many purposes at once, from qualifying an inquiry and updating contact information, to building relationships and setting…

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How to tap emotional triggers to get the sale

Your pipeline is filled with quality leads. Now, it’s time for your sales team to take over and focus on what they do best—transform these leads into paying customers. While every member of your sales team may have a different…

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What is lead scoring and why does it matter?

For medtech and B2B companies, leads are critical in order to drive sales. Your leads can come from a variety of sources: your website, trade conferences, email campaigns or cold calling, to name a few. However, as sales reps are…

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How to retain valuable call center employees

Call center employees and inside sales staff play a vital role within a B2B or medtech organization. They’re on the “front lines,” speaking to customers and prospects every day. While their job is to provide customers, prospects, and leads with…

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3 challenges to conquer when buying a list

In order to grow a business, it is important to follow a consistent schedule of obtaining and nurturing leads. There are several ways this can be done, but the most effective that we have found for B2B and medtech companies…

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5 reasons to execute an outbound calling campaign

Since there are so many effective marketing and sales channels available to B2B and medtech organizations today, it’s important to take an integrated approach in order to improve brand exposure across multiple touchpoints. Selecting only a few channels is often…

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