surveyNow! – Phone surveys help get more insightful responses for research
Hearing from your customers and prospects is critical. And when you need more than anecdotal information, market research is the answer.
Volkart May conducts both quantitative and phone-based qualitative research. While our core competency is fielding these research projects by phone, our services include methodology design, sampling, data tabulation, analysis (including statistical analysis, where appropriate) and reporting.
Phone based market research ensures that you’re surveying the right person. It also gives you the opportunity to clarify any ambiguous responses and to use more open-ended, probing questions to gain a deeper understanding of your customers’ perceptions and needs.
Phone Survey Service Example Applications:
- Collect survey information (including verbatim responses) that’s statistically valid for customer satisfaction surveys and key audience profiling.
- Conduct qualitative phone interviews on new product concepts and brand preference (including verbatim responses).
- Use valuable voice-of-customer data as input for strategic planning.