Medtech sales reps play a vital role for the organization: Meeting with healthcare decision-makers and hospital buying committees. Attending industry events. Keeping up on the latest product enhancements and regulatory requirements. Conducting product demonstrations. Drafting proposals and contracts. Most importantly,…
If you’ve spent even minimal time trying to reach potential buyers at healthcare systems, hospitals, clinics, labs or pharmacies, you know how time-consuming it can be to contact senior decision-makers. Few respond to “cold” emails Digital advertising takes great repetition…
Selling during COVID-19 requires adjustments. The physical sales call is on the endangered species list and most business travel remains at a standstill. Likewise, the chance of casually running into potential customers at industry events, tradeshows or conferences has evaporated.…
Much has changed in the past year, thanks to the upheaval caused by COVID-19. For most marketing and sales teams—as well as your customers and prospects—it means a pivot from face-to-face encounters to virtual selling. By now we’re all familiar…
Sales appointments are the lifeblood of any organization that sells with a complex, multi-step sales cycle. They’re essential in industries like B2B, medtech, manufacturing, financial services and technology where multiple company stakeholders usually participate in the final decision, or where…
There’s no doubt that it is more difficult right now to have productive sales conversations. With Covid-19 being top of mind, companies must be sensitive in their approach. Pushing your product too hard, rather than being authentic and helpful, can…
The doctor is out. As a medtech sales or marketing professional, you’ve heard that familiar refrain on many occasions. Healthcare professionals at hospitals, clinics and medical facilities are notoriously hard to reach when it comes to sales conversations. The inside…
Sales and Marketing VPs take notice: Wouldn’t it be great to have a full pipeline of qualified leads who have appointments set for your best closers? What if you had a full appointment calendar of qualified opportunities–and capacity registrations for…