The COVID-19 pandemic continues to impact the U.S. economy, this time with hiring and staffing challenges for employers. Dubbed the Great Resignation, workers are leaving their jobs in record numbers. Nearly three percent of the workforce—more than 4.3 million people—quit…
When software-as-a-service (SaaS) arrived, it created a new paradigm for companies and consumers. Instead of investing in cumbersome and expensive servers, hardware and physical infrastructure to run company technology, businesses could tap into cloud solutions for a fraction of the…
The larger your medtech or B2B company, the more complex your sales organization tends to be. New product offerings, geographic expansions, mergers and acquisitions and other events all contribute to growth and diversity across the sales force. The list of…
Demand for inside sales representatives—also known as business development representatives—is hotter than ever. More medtech and B2B companies realize the vital role these professional sales prospecting and lead generation specialists play in the overall sales cycle. But, with COVID-19 continuing…
Peanut butter and jelly. Shoes and socks. Nuts and bolts. Some things work just work better in pairs! For medtech and B2B companies, the must-have power duo for lead generation combines inbound and outbound marketing. When used simultaneously, both disciplines…
Until you’ve worked with us, it can be hard to visualize exactly how our professional callers spend their days, or why they love working in business development. These talented individuals are our greatest resource. They’re the reason why leading companies,…
Helpful. Motivated. Engaging. Professional. These are just a few of the adjectives clients use to describe the talented outbound callers here at Volkart May. Our exceptional business development representative are why sales and marketing teams trust us for: Seasoned, responsible…
Success in a B2B industry demands a strong and productive sales team. While branding, e-commerce and digital advertising channels can all add value, in the end, it’s the “feet on the street” of your professional field sales team, distributors and…
As the economy expands and the post-COVID recovery begins, more B2B and medtech companies are considering outsourcing their sales prospecting activities. It’s a great way to use your internal resources wisely and quickly meet your lead generation goals. Is outsourcing…
Inside sales outsourcing happens for a number of reasons. It adds capacity for startups and growing businesses. It lets in-house teams focus on growing relationships and closing deals. It provides specialized resources to accelerate results. Whatever the reason, before your…
Let’s face it. When it comes to medtech marketing and sales, the doctor is almost always “out.” Busy healthcare professionals rarely respond to emails and routinely ignore digital ads. Getting your message across—and your sales team’s foot in the door—takes…
One of the things we’re most proud of here at Volkart May is the caliber of our professional outbound callers. Our team works diligently to create a fun yet productive work environment where individuals can thrive—and at the same time,…
Does this scenario sound familiar? You’ve nurtured a deal for six months, working with Kyle and Miranda at corporate headquarters. You’ve put in countless hours of meetings and demonstrations. You’ve built ROI models and answered tough questions. Now, you’ve finally…
Every B2B company needs a sales team. There’s no better way to get your product or service in front of potential buyers. However, there are numerous ways to staff this critical function. How your B2B company deploys sales and marketing…
Business development representative (BDR). Inside sales representative. Sales development representative (SDR). Call center agent. No matter what the title, if you’re hiring or managing the team responsible for cold calling, sales prospecting, lead generation and lead nurturing, you know there…
To be successful in B2B sales, it’s helpful to approach your calling campaigns strategically. There are many different B2B sales goals and each will benefit from a different type of outreach in your market. Trying to accomplish too many things…
If you’re like many sales and marketing professionals, you’re always looking for ways to use your limited resources wisely, with the best possible return on investment. Outsourcing can help you meet your lead generation and sales goals through the support…
Nearly all marketers rely on email campaigns for lead generation and awareness. Email campaigns provide an easy, cost-effective and measurable way to reach B2B and medtech prospects. Today’s email and marketing automation platforms, from MailChimp and Constant Contact to Eloqua,…
If your B2B or medtech company wants to generate a profit, then sales and marketing must focus on generating new revenue for the top line, and on tasks that will improve the bottom line. That efficiency should run end-to-end across…
During initial inside sales conversations—those that are very early in the sales funnel—it’s helpful for a business development representative (BDR) to have a set of guidelines. Following these proven best practices for B2B and medtech outbound calling will steer the…
As a marketing or sales leader, how often do you encounter this scenario? Each month, your website, marketing campaigns and cold calling efforts deliver a number of promising leads. You’ve successfully identified interested prospects, logged them into the CRM system…