Social Media: Are you ready for recovery? Plan now to help your B2B sales team rebound quickly. (URL) #leadgen #COVID19Recovery #b2bsales #b2bmarketing The pandemic and its corresponding economic disruption may seem like it will never end, but we can see…
With COVID-19 changing the way we conduct our lives, brands must adapt as well. One area where B2B and medtech brands can shine is in their messaging. Success today calls for conveying authenticity and being helpful. No matter how great…
COVID-19 has caused whole companies to switch to a work from home model, which of course includes the sales and marketing departments. At Volkart May, we’ve made a similar pivot. Our experienced B2B and medtech callers can now work remotely,…
For B2B and medical technology businesses, the ability to keep the sales pipeline full with high quality leads, appointments and opportunities is essential for growth. But starting with a poor-quality prospecting strategy (or no strategy at all) increases your effort,…
Ongoing outreach is an important part of the sales process, but it can be difficult to engage with B2B prospects or healthcare customers who have gone cold. Digital tools can be particularly ineffective. You may send dozens of emails and…
Ask a B2B marketer their recipe for filling the sales pipeline with qualified leads, and some regular ingredients will top the list: Email campaigns. Content marketing. Search engine optimization. Trade shows and conferences. What many B2B marketers omit is outbound…
Since there are so many effective marketing and sales channels available to B2B and medtech organizations today, it’s important to take an integrated approach in order to improve brand exposure across multiple touchpoints. Selecting only a few channels is often…
B2B cold calling. For most, we’d rather have a root canal or retake the SATs than pick up the phone and call potential B2B or medtech prospects. (So we don’t!) But, done right, it’s an essential B2B marketing tactic that…
Medtech sales can be challenging to prospect, move through a proven funnel and close. Sales and marketing leaders often face steep revenue goals (and less robust budgets) and must discern how to best use the skill sets of the in-house…
As a B2B or medtech marketing or sales leader, you know audience engagement and a full pipeline of leads are critical. No matter your sector, your team will have the most focus and highest morale when they are busy closing…
