Business develop reps play a vital role in medtech and B2B companies. They’re the engine that cultivates your marketplace, finding qualified buyers and keeping your sales pipeline filled. Not every salesperson, however, excels at this important early-funnel activity. As we’ve…
One of the hallmarks of lead generation campaigns is their measurability. From start to finish, you can track progress at nearly every stage of an outbound calling project. But, not all sales and marketing teams—or executive stakeholders—understand which metrics are…
If you’ve ever learned a foreign language, you know how important it is to master your vocabulary. The differences between words matter. It’s exactly the same in lead generation. One of the keys to a successful lead generation campaign is…
Making sales prospecting calls takes skill and tenacity, especially when you’re trying to establish a new territory or work a new list. Business development representatives often start with very little information—sometimes just a company name and location—and need to work…
Once school starts, Labor Day passes and the trees begin to turn, you know it’s autumn. Fall is also one of the most productive times for lead generation and reaching your target buyers. Use these outbound calling campaign ideas to…
One of the greatest strengths of B2B outbound calling is its versatility. Your business development reps or an outsourced contact center like Volkart May can use live conversations in a range of situations, from identifying sales-ready prospects to asking market…
Business development is an essential function of medtech and B2B companies. It’s vital to keep in touch with new sales prospects, in-progress opportunities and even current customers. But, with unemployment levels at record lows across the country, and field sales…
Outbound calling is a proven way to generate qualified leads. Whether you make these sales prospecting calls internally, or rely on a professional lead generation contact center like Volkart May, you can count on outbound calling to make a noticeable…
Look up “conversational marketing” and you may be in for a surprise. It’s not really about actual human conversations! Instead, it’s the practice of using artificial intelligence, chatbots and automation to engage potential customers in an online dialogue. It’s commonly…
Ever watch game shows that rely on split-second decisions? The sound of the clock counting down faster and faster, the furious attempts of the contestants to come up with the right answer—even now, it can make your brow sweat as…
The COVID-19 pandemic forever changed how medtech and B2B businesses operate. Gone are the days of lengthy commutes to and from the office; sales and marketing teams now function with remote offices, hybrid workspaces and flexible schedules. The change is…
Right now, thanks to the Great Resignation and unemployment levels at record-setting lows, staffing an inside sales function can be challenging. But, ongoing business development and lead generation efforts are vital to the success of your B2B or medtech company.…
Hate cold calling new sales prospects? You’re definitely not alone. Picking up the phone and trying to engage a new decision-maker in conversation is not for everyone. But, effective business development techniques—like outbound calling—are vital to generating qualified leads and…
Are lackluster prospect lists slowing down your lead generation and sales efforts? Having inaccurate or incomplete data on your target audience is a common problem in healthcare and B2B marketing. Fortunately, hitting the phones with an outbound calling campaign can…
A steady flow of qualified leads is essential for a healthy sales pipeline. Unfortunately, lead generation is often one of the most contentious areas in many medtech and B2B companies. It’s challenging because the marketing and sales teams must communicate…
Demand generation versus lead generation. What’s the difference? Ever since the term “demand generation” evolved, there’s been confusion between the two. However, B2B and medtech marketers who understand both disciplines—and use them together—can multiply your results across the sales pipeline.…
The crack of the bat. The roar of the crowd. The spectacular play to win the game. If you’re experiencing these sights and sounds, then it must be baseball season. There are many parallels between winning baseball teams and the…
What’s hot right now? It’s definitely digital health and medical technology. Innovation abounds, and investors are banking big on the sector after another year of record investment. Medtech and digital healthcare startups tallied just over $29 billion in funding across…
When you sell to hospitals, clinics, labs and other medical facilities, there’s one pivotal asset that supports all your marketing and sales efforts: Your healthcare prospect list. The more you know about the medical facilities and healthcare decision-makers in your…
When you employ a sales team, effective lead generation is critical to their success. It takes a steady flow of qualified opportunities to meet your medtech or B2B company’s sales and revenue goals. However, most sales and marketing leaders have…
Every week, Volkart May callers make thousands of sales prospecting calls on behalf of our valued B2B and medtech clients. In 2021 alone, we made one million calls to generate leads, set appointments and help our clients fill their sales…