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Five ways to generate more medical sales leads

It’s the 21st century and technological advances abound, but there’s still no substitute in medical sales for the power of human connection. That’s why the telephone remains invaluable for any medtech or B2B company interested in reaching healthcare decision-makers or…

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Six ways to convert more leads to sales

For medtech and B2B companies, lead generation is important. But, the number of leads you generate doesn’t contribute directly to the bottom line. In order to create ROI for marketing and sales, the leads you generate must convert to closed…

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Is it time to outsource your inside sales?

Demand for inside sales representatives—also known as business development representatives—is hotter than ever. More medtech and B2B companies realize the vital role these professional sales prospecting and lead generation specialists play in the overall sales cycle. But, with COVID-19 continuing…

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5 lead generation metrics for healthcare campaigns

Quality lead generation for medtech and B2B companies is part art and part science. There’s an art to engaging a busy clinician or healthcare leader in a productive sales conversation. There’s a proven science behind the number of call attempts,…

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3 Ways to get more qualified sales leads

Ask B2B marketers and sales professionals what’s on their wish list, and most will include a request for more qualified sales leads. It’s a common reason why business leaders from a variety of industries reach out for support to professional…

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Hate cold calling? Try conversation starting

Just mention “cold calling” and you’re sure to generate a visceral response, even among sales professionals. Most business development reps either love it or hate it unequivocally, without much middle ground. Public speaking and professional networking provoke similar divides among…

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Avoid these business risks with lead nurturing

Every year, B2B and medtech companies spend millions of dollars to generate qualified sales leads. Yet once they have these valuable leads in hand, many fail to nurture them into full-fledged opportunities and closed sales. That amounts to wasted effort…

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Supply chain issues and your sales pipeline

Need a computer chip? Good luck finding one right now—or any appliance, automobile or product that requires these tiny mechanical brains. Manufacturing slowdowns, shipping delays and other unexpected issues related to COVID-19 are wreaking havoc across businesses and industries. The…

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Meet our professional callers

Interested in a flexible, work-from-home position in B2B sales? Apply today as a Business Development Representative at Volkart May. Apply Now Until you’ve worked with us, it can be hard to visualize exactly how our professional callers spend their days,…

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Sales pipeline stalled? How to get more B2B leads

Do you have aggressive lead generation targets this quarter? Hard-to-reach prospects that digital campaigns can’t seem to convert? A sales team that’s pulled in too many directions to give cold calling the attention it deserves? These are just a few…

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Choose the best sales outsourcing company

As the economy expands and the post-COVID recovery begins, more B2B and medtech companies are considering outsourcing their sales prospecting activities. It’s a great way to use your internal resources wisely and quickly meet your lead generation goals. Is outsourcing…

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The importance of ongoing lead generation calling

Consistency is a challenge with any sales effort. Making calls daily. Contacting hard-to-reach decision-makers. Following up regularly to nurture cooler leads. In the right business development environment, callers embrace this routine as a challenge and aspire to reach new goals.…

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Why outbound calling works in medtech and healthcare

When medical device manufacturers, diagnostic test makers, pharmacies, laboratories and other healthcare companies reach out to us, many are considering lead generation calling for the very first time. Especially during COVID-19, when the pandemic restricted face-to-face interactions and traditional marketing…

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New leads: Why the first 24 hours matter

Last year, Volkart May callers generated 24,000 sales leads for our medtech and B2B clients. That’s 24,000 hand-offs from our team of outsourced business development reps to our clients’ sales closers. Our outbound calling campaigns routinely generate 10:1 or greater…

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How to build sales buy-in for outsourced lead generation

Inside sales outsourcing happens for a number of reasons. It adds capacity for startups and growing businesses. It lets in-house teams focus on growing relationships and closing deals. It provides specialized resources to accelerate results. Whatever the reason, before your…

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How to grow more B2B and medtech sales leads

Meeting your company’s sales goals starts by generating leads, but that’s really only a first step. To convert those interested prospects into closed sales, the marketing and sales teams need to collaborate and move each lead forward. In other words,…

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Real-world B2B calling metrics during COVID-19

Now more than ever, outbound calling fills a critical sales and marketing need. Every month, we crunch the numbers to look at what’s changed—and what hasn’t—as a result of COVID-19. Our summer report showed the first stage of the rebound,…

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Build your best sales prospecting toolkit

One way to recognize a true master of their craft is by the tools they bring to the job. Woodworkers have planes and chisels; artists have easels and brushes. Every occupation has specialized equipment that helps professionals accomplish their daily…

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