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Five ways to generate more medical sales leads

Improve your results with inside sales calls to healthcare facilities It's the 21st century and technological advances abound, but there's still no substitute in medical sales for the power of human connection. That's why the telephone remains invaluable for any…

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7 Skills every business development rep needs to master

Business develop reps play a vital role in medtech and B2B companies. They’re the engine that cultivates your marketplace, finding qualified buyers and keeping your sales pipeline filled. Not every salesperson, however, excels at this important early-funnel activity. As we’ve…

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Lead generation calling: Are you measuring what matters?

One of the hallmarks of lead generation campaigns is their measurability. From start to finish, you can track progress at nearly every stage of an outbound calling project. But, not all sales and marketing teams—or executive stakeholders—understand which metrics are…

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Are you fluent in the language of leads?

If you’ve ever learned a foreign language, you know how important it is to master your vocabulary. The differences between words matter. It’s exactly the same in lead generation. One of the keys to a successful lead generation campaign is…

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How to reach more decision-makers on sales calls

Making sales prospecting calls takes skill and tenacity, especially when you’re trying to establish a new territory or work a new list. Business development representatives often start with very little information—sometimes just a company name and location—and need to work…

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5 Ways to build your fall leads pipeline

Once school starts, Labor Day passes and the trees begin to turn, you know it’s autumn. Fall is also one of the most productive times for lead generation and reaching your target buyers. Use these outbound calling campaign ideas to…

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Reduce inside sales costs by outsourcing

Business development is an essential function of medtech and B2B companies. It’s vital to keep in touch with new sales prospects, in-progress opportunities and even current customers. But, with unemployment levels at record lows across the country, and field sales…

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Generate more qualified leads with outbound calling

Outbound calling is a proven way to generate qualified leads. Whether you make these sales prospecting calls internally, or rely on a professional lead generation contact center like Volkart May, you can count on outbound calling to make a noticeable…

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Use conversation (not clicks) to advance the sales cycle

Look up “conversational marketing” and you may be in for a surprise. It’s not really about actual human conversations! Instead, it’s the practice of using artificial intelligence, chatbots and automation to engage potential customers in an online dialogue. It’s commonly…

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Five ways to improve your virtual sales calls

The COVID-19 pandemic forever changed how medtech and B2B businesses operate. Gone are the days of lengthy commutes to and from the office; sales and marketing teams now function with remote offices, hybrid workspaces and flexible schedules. The change is…

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