For years, sales and marketing teams relied on a simple rule of thumb: it takes seven touches to make a sale. A prospect sees an ad, notices a social post, maybe hears a commercial, and after roughly seven interactions they…
If your pipeline’s running dry, these trends from 2025 reveal where your best bets and biggest opportunities lie. In today’s saturated sales landscape, generating high-quality leads isn’t getting any easier. With digital fatigue on the rise and automation at an…
Q4 often feels like a sprint to the finish line, but for savvy sales and marketing teams, it's also a golden opportunity. While many begin to wind down, a strategic few recognize that November and December are prime months to…
As the air turns crisp and Q4 looms, fall isn’t just sweater season—it’s a pivotal moment to revitalize your pipeline. At Volkart May, we specialize in helping medtech and B2B teams connect through human conversation, not just clicks. With 30…
As the dust settles from mid-year reviews and annual planning feels far away, Q3 often slips into a strange limbo for sales teams. It’s not the frantic close of Q4.It’s not the fresh start of Q1.It’s not the high-energy push…
Business development is an essential function of medtech and B2B companies. It’s vital to keep in touch with new sales prospects, in-progress opportunities and even current customers. But, with unemployment levels at record lows across the country, and field sales…
Ever watch game shows that rely on split-second decisions? The sound of the clock counting down faster and faster, the furious attempts of the contestants to come up with the right answer—even now, it can make your brow sweat as…
Are lackluster prospect lists slowing down your lead generation and sales efforts? Having inaccurate or incomplete data on your target audience is a common problem in healthcare and B2B marketing, and this is something that we overcome for our clients…
If your sales reps are wasting time chasing prospects who never had any real intent to buy, you're not alone. Unqualified leads clog up sales pipelines, burn valuable hours, and demoralize even the best teams. The result? Missed revenue targets,…
In today's fast-paced business environment, the demand for efficiency is more significant than ever, and automation has become a cornerstone of successful lead-generation strategies. Automating lead generation for B2B and healthcare companies doesn't just save time—it ensures your sales team…
One way to recognize a true master of their craft is by the tools they bring to the job. Woodworkers have planes and chisels; artists have easels and brushes. Every occupation has specialized equipment that helps professionals accomplish their daily…
Virtual selling techniques are becoming increasingly sophisticated and are expected to remain a critical component and permanent fixture in the business world. In recent years, organizations have evolved with remote work and virtual tools. However, sales and marketing leaders have…
The halfway point of the year is more than just a calendar milestone—it’s a critical opportunity for sales leaders to pause, assess, and reset. Whether your Q1 and Q2 results are right on target or lagging behind, now is the…
Sales success isn’t just about getting your message out—it’s about getting it to the right people, the decision makers. Sending off-target emails to the wrong contacts doesn’t just waste time; it can hurt your brand’s credibility and result in lost…
In today’s competitive B2B landscape, sales teams are under increasing pressure to perform—with fewer resources, tighter timelines, and ambitious revenue targets. But the solution isn’t always hiring more reps. Often, it’s about maximizing the efficiency and productivity of your existing…
Trade shows offer a prime opportunity to connect with potential customers, showcase your brand, and generate a high volume of leads. However, not all leads are created equal. Without a structured qualification process, sales teams risk wasting valuable time on…
Sales is about more than just setting appointments—it’s about building relationships and nurturing trust. While getting a meeting with a prospect is a major milestone, what happens after the appointment can make or break the deal. A well-timed, strategic follow-up…
In 2025, B2B sales teams are under more pressure than ever to hit aggressive growth targets, engage hard-to-reach decision-makers, and maximize efficiency. With so many sales and marketing strategies available, one trend is becoming increasingly clear: outsourcing lead generation is…
In today’s fast-paced B2B sales environment, speed matters. The longer your sales cycle, the higher the risk of losing prospects to competitors, budget shifts, or changing priorities. If your team is spending too much time chasing unqualified leads, it’s time…
The first quarter of the year is a time of fresh starts and ambitious goals. For businesses, it’s a crucial period that often sets the tone for performance, growth, and results in the months ahead. Success in Q1 isn’t just…
The first quarter is a critical time for setting the tone of your business’s success for the year ahead. By mid-Q1, most teams have launched their campaigns, but it’s also a perfect time to reassess your lead generation goals and…