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Need high-velocity growth? Try inside sales outsourcing

What’s hot right now? It’s definitely digital health and medical technology. Innovation abounds, and investors are banking big on the sector after another year of record investment. Medtech and digital healthcare startups tallied just over $29 billion in funding across…

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How to build a great healthcare prospect list

When you sell to hospitals, clinics, labs and other medical facilities, there’s one pivotal asset that supports all your marketing and sales efforts: Your healthcare prospect list. The more you know about the medical facilities and healthcare decision-makers in your…

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Why lead generation campaigns fail

When you employ a sales team, effective lead generation is critical to their success. It takes a steady flow of qualified opportunities to meet your medtech or B2B company’s sales and revenue goals. However, most sales and marketing leaders have…

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Sales prospecting tips to generate more leads

Every week, Volkart May callers make thousands of sales prospecting calls on behalf of our valued B2B and medtech clients. In 2021 alone, we made one million calls to generate leads, set appointments and help our clients fill their sales…

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5 Ways to maximize sales productivity

The average salary and commission for a field sales representative today easily tops $75,000. (And that’s without the additional expense of benefits, office space, technology or business travel.) With those numbers, it makes sense to keep your highly paid and…

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How to improve success with top-of-the-funnel sales calls

Cultivating new business relationships takes skill and persistence. But, anyone who makes business development calls regularly knows that every sales prospect moves on their own timeframe. There’s rarely a “one size fits all” conversation that will cover everyone—especially at the…

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Support your next event with outbound calling

After a long hiatus due to COVID-19, business travel and corporate events are both making a comeback. Experts anticipate business travel will surge in 2022, increasing nearly 38 percent compared to last year. Organizers predict similar positive trends for tradeshows…

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Want a callback? Follow these sales voicemail tips

Business development representatives (BDRs) use outbound calling almost daily. It’s a vital tool in the B2B sales prospecting process. But, no matter now effective your sales team is at cold calling and lead nurturing, there will always be times when…

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Medtech case studies for lead generation

Generating qualified healthcare leads. Booking sales-ready appointments. Testing value propositions for new medtech products. Adding inside sales capacity. Identifying decision-makers at large healthcare systems. Researching contract expiration dates and budgets. These are just a few of the recent objectives for…

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The business case for outsourced lead generation

Virtual selling techniques are here to stay, and they’re growing more sophisticated. When the COVID-19 pandemic reared its head in early 2020, most organizations quickly pivoted to remote work options and invested in virtual tools. But, as many sales and…

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Prepare your sales team for the unexpected

If the last two years have taught us anything, it’s the need for resilience in the face of challenges. The COVID-19 pandemic has introduced a number of unexpected circumstances that required marketing and sales teams to adapt quickly—or else, risk…

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5 must-have sales enablement tools for healthcare

Marketing and sales leaders often ask us, “What makes a good sales prospecting call in healthcare?” Knowing how to engage and convert potential buyers and decision-makers at labs, pharmacies, hospitals and clinics is an essential skill for the medtech business…

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Debunking three common myths about B2B sales calls

Let’s face it. Despite the fact that the telephone has been around for 150 years, many sales and marketing leaders still express skepticism about its effectiveness for lead generation. Reckless telemarketing firms don’t help our industry’s reputation; their behavior has…

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Common sales objections and how to overcome them

No thanks. Not now. We’re not interested. Every business development representative has heard those words more than they’d like to count. That’s because objection handling is a natural part of the medtech or B2B sales process. What’s important is how…

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Five ways to generate more medical sales leads

It’s the 21st century and technological advances abound, but there’s still no substitute in medical sales for the power of human connection. That’s why the telephone remains invaluable for any medtech or B2B company interested in reaching healthcare decision-makers or…

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Six ways to convert more leads to sales

For medtech and B2B companies, lead generation is important. But, the number of leads you generate doesn’t contribute directly to the bottom line. In order to create ROI for marketing and sales, the leads you generate must convert to closed…

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