The halfway point of the year is more than just a calendar milestone—it’s a critical opportunity for sales leaders to pause, assess, and reset. Whether your Q1 and Q2 results are right on target or lagging behind, now is the…
Sales success isn’t just about getting your message out—it’s about getting it to the right people, the decision makers. Sending off-target emails to the wrong contacts doesn’t just waste time; it can hurt your brand’s credibility and result in lost…
In today’s competitive B2B landscape, sales teams are under increasing pressure to perform—with fewer resources, tighter timelines, and ambitious revenue targets. But the solution isn’t always hiring more reps. Often, it’s about maximizing the efficiency and productivity of your existing…
Trade shows offer a prime opportunity to connect with potential customers, showcase your brand, and generate a high volume of leads. However, not all leads are created equal. Without a structured qualification process, sales teams risk wasting valuable time on…
Sales is about more than just setting appointments—it’s about building relationships and nurturing trust. While getting a meeting with a prospect is a major milestone, what happens after the appointment can make or break the deal. A well-timed, strategic follow-up…
In 2025, B2B sales teams are under more pressure than ever to hit aggressive growth targets, engage hard-to-reach decision-makers, and maximize efficiency. With so many sales and marketing strategies available, one trend is becoming increasingly clear: outsourcing lead generation is…
In today’s fast-paced B2B sales environment, speed matters. The longer your sales cycle, the higher the risk of losing prospects to competitors, budget shifts, or changing priorities. If your team is spending too much time chasing unqualified leads, it’s time…
The first quarter of the year is a time of fresh starts and ambitious goals. For businesses, it’s a crucial period that often sets the tone for performance, growth, and results in the months ahead. Success in Q1 isn’t just…
The first quarter is a critical time for setting the tone of your business’s success for the year ahead. By mid-Q1, most teams have launched their campaigns, but it’s also a perfect time to reassess your lead generation goals and…
Lead generation continues to evolve, driven by technological advancements, shifting consumer behavior, and the need for businesses to stay competitive. In 2025, successful lead generation strategies will focus on precision, personalization, and leveraging emerging technologies. Let's break down the top…
In today’s fast-paced business world, connecting with the right decision-makers is more critical—and more challenging—than ever. From identifying potential clients to nurturing them through the sales funnel, lead generation requires precision, efficiency, and adaptability. That’s where artificial intelligence (AI) steps…
In today's fast-paced business environment, the demand for efficiency is more significant than ever, and automation has become a cornerstone of successful lead-generation strategies. Automating lead generation for B2B and healthcare companies doesn't just save time—it ensures your sales team…
The women’s health market is a dynamic and growing segment of the healthcare industry, encompassing medical devices, pharmaceuticals, health IT solutions, and wellness services. Successfully reaching decision-makers in this space—such as physicians, clinic owners, and healthcare executives—requires targeted strategies that…
In today’s competitive B2B markets, sales teams face immense pressure to meet their goals and drive revenue. With targets growing and the need to focus on closing deals, many sales professionals find themselves stretched thin. Engaging with a third-party lead…
Generating quality leads in healthcare is a complex challenge—navigating gatekeepers, lengthy sales cycles, and high competition can quickly stall progress. In our previous article, Mastering Healthcare Lead Generation: Top 5 Metrics to Track, we explored key metrics that help healthcare…
If you lead a B2B or medtech sales or marketing department, you know it's a constant challenge to keep your lead pipeline full. Your sales team would rather close a sale than make a cold call (who wouldn't?). Your marketing…
Lead generation, especially for a B2B healthcare tech companies, is a balancing act of art and science. It takes skill to engage a busy healthcare professional in a sales conversation, but there's also a scientific approach to elements like the…
The crack of the bat. The roar of the crowd. The spectacular play to win the game. If you're experiencing these sights and sounds, then it must be baseball season. There are many parallels between winning baseball teams and the…
Often, the very first impression your company makes comes from a sales prospecting call. Your business development reps receive a list of potential B2B or medical technology buyers, then reach out to see which potential customers are interested in your…
In-house or outsourced sales function? When it comes to inside sales processes like cold calling new prospects, generating qualified leads, setting appointments and nurturing cooler opportunities, every company needs to make a smart decision about how to use your limited…
Let's face it, even if your company offers the world's best products and services; it's on you and your internal sales teams to do all of this: Tell the story of your products, services and company Generate and qualify sales…