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Technology essentials for lead generation

We recently celebrated our 30th anniversary here at Volkart May. That got us reflecting on what’s stayed the same and what’s changed in the world of outbound calling. What remains consistent is the power of human conversation—one-to-one telephone calls—in the…

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What makes a good business development rep?

Business development representative (BDR). Inside sales representative. Sales development representative (SDR). Call center agent. No matter what the title, if you’re hiring or managing the team responsible for cold calling, sales prospecting, lead generation and lead nurturing, you know there…

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Four manufacturing success stories

Whether large or small, most manufacturers share a few common characteristics, especially when it comes to their sales and marketing efforts. Delivering high-quality sales leads and achieving aggressive sales and revenue goals takes time, talent and teamwork. At custom manufacturers,…

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How outbound calling benefits custom manufacturers

As a custom manufacturer, achieving your sales and revenue goals requires a robust set of tools. And while digital methods like email, ads and video have grabbed the spotlight in recent years, outbound calling continues to prove extremely valuable for…

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7 ways to improve your cold calling

If you work in technology, manufacturing, medtech or other B2B sectors, you know how difficult it can be to identify and engage busy decision-makers. VPs and C-suite stakeholders rarely make it easy to acquire their contact info; if you’re calling…

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Four must-haves for outbound calling success

Lead generation campaigns provide a powerful engine for B2B and medtech companies to achieve their sales and revenue goals. But, it’s a complex activity that requires ongoing coordination between the sales and marketing teams. Add in outside resources like a…

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Checklist: Is outsourcing right for you?

If you’re like many sales and marketing professionals, you’re always looking for ways to use your limited resources wisely, with the best possible return on investment. Outsourcing can help you meet your lead generation and sales goals through the support…

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Email + outbound calling = A winning combo

Nearly all marketers rely on email campaigns for lead generation and awareness. Email campaigns provide an easy, cost-effective and measurable way to reach B2B and medtech prospects. Today’s email and marketing automation platforms, from MailChimp and Constant Contact to Eloqua,…

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