The halfway point of the year is more than just a calendar milestone—it’s a critical opportunity for sales leaders to pause, assess, and reset. Whether your Q1 and Q2 results are right on target or lagging behind, now is the time to evaluate your sales pipeline and make the strategic moves that will shape a strong finish to 2025.
At Volkart May, we work with B2B sales teams every day who are navigating long buying cycles, complex decision-makers, and increased pressure to deliver. One common thread? The health of your pipeline directly impacts the health of your business.
Let’s break down how to evaluate your progress and course-correct if needed.
1. Revisit Your Annual Goals and KPIs
Start by going back to your 2025 sales plan. What were your revenue goals? How many deals or qualified opportunities did you need to hit those targets? Where do you stand right now?
Use your CRM to measure:
- Current deal volume vs. projected targets
- Close rate trends
- Time in stage across the funnel
- Lead sources that are producing real results
If you’re behind, don’t panic. Mid-year is the perfect time to recalibrate.
2. Identify Bottlenecks in the Funnel
Your top-of-funnel may look busy, but activity doesn’t always translate to quality. Dig into each stage and ask:
- Are leads stalling before they’re qualified?
- Are your reps spending time on low-value accounts?
- Is there too much lag time between lead handoff and follow-up?
Stalled opportunities often signal a gap in follow-up, inconsistent outreach, or lack of capacity—problems that are fixable with the right strategy.
3. Boost Prospecting With Proactive Outreach
Too often, teams double down on bottom-funnel activity in Q3—pushing to close what’s already in motion. But without sustained top-of-funnel efforts, Q4 can turn into a drought.
If your reps are stretched thin or internal SDRs can’t keep up, outsourcing appointment setting or lead qualification can make a measurable difference.
At Volkart May, our trained conversationalists act as an extension of your sales team—making the calls, nurturing the leads, and booking appointments that keep your pipeline moving forward.
4. Lock In Summer Campaigns Now
The summer slowdown is real—but it’s also a missed opportunity for teams that take their foot off the gas. Decision-makers are still reachable, especially in industries like healthcare, manufacturing, and tech.
Now’s the time to:
- Launch a targeted outreach campaign
- Re-engage stale leads from earlier in the year
- Build momentum before budget season hits in Q4
With the right cadence and messaging, summer can become a secret weapon—not a setback.
5. Make Reporting Your Superpower
Data should be more than an afterthought—it should drive your next move. Mid-year check-ins are only useful if you walk away with a plan.
Volkart May provides daily reports, lead scoring, and clear metrics tied to campaign outcomes. Whether you’re running one campaign or scaling across multiple territories, we make it easy to see what’s working—and where to optimize.
Let’s Make the Second Half Count
No matter where you stand today, there’s still time to meet—and exceed—your 2025 goals. The key is taking action now.
If your sales team could use more qualified leads, consistent outreach, or support turning prospects into pipeline, let’s talk. At Volkart May, we help you connect with the right people—faster.
Ready for a pipeline reset?
Contact us today to learn how we can support your sales goals in Q3 and beyond.