Like most businesses, we are working diligently to navigate these uncharted waters. The health and safety of our valued employees and clients remains our top priority. To that end, we have successfully transitioned our call center operations to a hybrid…
In today’s uncertain environment, medtech and B2B companies are cautious about unleashing "business as usual" sales calls. Not every product or service is suitable for a pitch right now. Some decision-makers, especially in healthcare and retail, are focused on more…
Your pipeline is filled with quality leads. Now, it’s time for your sales team to take over and focus on what they do best—transform these leads into paying customers. While every member of your sales team may have a different…
Your business travel plans may be on hold, and your spring tradeshow cancelled, but no one’s adjusting your sales and revenue goals for the quarter. For most B2B and medtech marketing and sales professionals, business goes on—even if it’s far…
From HIMSS to Google Next, cancellations are mounting at prominent spring events for healthcare, medtech and B2B companies. Uncertainty over the spread of the coronavirus has organizers and attendees rethinking travel plans and high-volume gatherings. Even investor relations and general…
For B2B and medical technology businesses, the ability to keep the sales pipeline full with high quality leads, appointments and opportunities is essential for growth. But starting with a poor-quality prospecting strategy (or no strategy at all) increases your effort,…
Ongoing outreach is an important part of the sales process, but it can be difficult to engage with B2B prospects or healthcare customers who have gone cold. Digital tools can be particularly ineffective. You may send dozens of emails and…
Ask a B2B marketer their recipe for filling the sales pipeline with qualified leads, and some regular ingredients will top the list: Email campaigns. Content marketing. Search engine optimization. Trade shows and conferences. What many B2B marketers omit is outbound…
In today's fast paced, tech-savvy business world, there are plenty of communication options available. Daily interactions with customers and prospects now occur via email, text message, web chat, social media and even collaboration tools like Slack and Yammer. While these…
For medtech and B2B companies, leads are critical in order to drive sales. Your leads can come from a variety of sources: your website, trade conferences, email campaigns or cold calling, to name a few. However, as sales reps are…
