For diagnostic labs and testing companies, growth often hinges on one thing: your ability to reach more providers.
But what happens when your internal sales or outreach team is already at capacity? Hiring, onboarding, and training new reps can take months—and eat into your budget and time.
The good news? There’s a better way.
At Volkart May, we help diagnostic labs scale their outreach efforts without hiring more internal staff. Through compliant, consistent, and personalized phone-based outreach, we fill your pipeline with qualified provider leads—so your team can focus on closing business and expanding partnerships.
Here’s how to grow smarter, not just bigger.
Why Scaling Outreach Is Hard in the Diagnostics Industry
The market is competitive. Providers have more options than ever for lab partnerships. Whether you’re offering specialty testing, reference lab services, or innovative at-home diagnostics, standing out means staying visible and top-of-mind.
But most lab business development teams face similar obstacles:
- Limited time to prospect new accounts
- No structured process for consistent outreach
- Inconsistent follow-up on marketing leads
- Missed opportunities in new territories
- Burnout from too much ground to cover
It’s not a question of ability—it’s a matter of bandwidth.
The Cost of Relying Only on In-House Teams
Even top-performing sales reps can only manage so much. When outreach is inconsistent or deprioritized, new business opportunities stall or go cold. Every unreturned call, missed follow-up, or delayed demo represents potential revenue that’s slipping through the cracks.
Plus, hiring new reps takes time:
- Recruiting, interviewing, and hiring
- Training and onboarding
- Tools, systems, and sales enablement
- Ramp-up periods of 3–6 months
If you’re ready to scale now—not next quarter—outsourcing outreach may be the right move.
What an Outsourced Partner Like Volkart May Can Do
We specialize in top-of-funnel outreach for healthcare and diagnostic companies. Our trained, U.S.-based callers work as an extension of your team, contacting providers on your behalf with messaging that aligns with your brand, services, and market goals.
Here’s what we handle:
- Identifying and contacting target provider organizations
- Educating decision-makers on your lab’s value proposition
- Qualifying opportunities for interest, fit, and readiness
- Booking meetings directly on your reps’ calendars
- Following up with leads from events, referrals, or campaigns
Whether you’re launching a new service line, entering a new geographic market, or trying to re-engage dormant accounts, we help you expand your reach—without expanding your overhead.
It’s Not About Replacing Your Reps—It’s About Empowering Them
Our outreach doesn’t replace your sales team—it empowers them.
With Volkart May managing top-of-funnel conversations, your in-house reps can:
- Spend more time on high-value sales conversations
- Close deals faster
- Improve relationships with existing partners
- Focus on strategic growth areas
We keep your outreach engine running in the background, so nothing slips through the cracks.
Proven Results
Our experience in healthcare, diagnostics, and medical technology means we understand:
- Clinical workflows and provider expectations
- Compliance and HIPAA-sensitive conversations
- The importance of persistence, empathy, and timing in outreach
- How to speak the language of labs, providers, and purchasing teams
And with regular reporting, recorded calls, and CRM integration, you get full visibility into your campaign performance—without adding to your internal workload.
ROI – Let’s See the Data
According to industry data, outsourcing lead generation can deliver serious returns for diagnostic labs looking to grow without increasing headcount. In fact, businesses that outsource these efforts report a 43% higher effectiveness rate compared to internal teams, and many see cost reductions of up to 50% by eliminating the need for recruiting, onboarding, and managing additional reps. Even more compelling, companies that adopt data-driven outsourced strategies experience 5 to 8 times higher ROI, thanks to consistent, targeted outreach that drives qualified conversations. It’s no surprise that 85% of B2B decision-makers report a positive impact from outsourcing lead generation—with 71% saying the external team outperformed their in-house efforts. For growing labs, these numbers speak for themselves.
Ready to Scale Smarter?
If your lab is ready to grow but your team is maxed out, now is the time to explore a smarter way forward.
Let’s talk about how outsourced calling can help you increase provider engagement, fill your sales pipeline, and expand your market reach—without adding headcount.Schedule a short consultation with our team today and see how Volkart May can help you scale outreach, strategically.