We live in a world that feels too automated at times, and we don’t always notice.
We receive a phone call, only to realize the voice on the other end doesn’t sound real. The same is true for automated emails and other forms of communication. These days, most of these feel flat.
Human connection is important, now more than ever.
If you want to maximize B2B lead generation, developing a personalized approach will always win. Here’s a closer look as to why human connection is so important in lead generation.
Human Connection and B2B Lead Generation: We Want to Feel Understood
It doesn’t matter if we are talking about personal or business matters. At our core, we want to feel understood and accepted by each other. Making personalized connections make us feel safe and grounded, and this can create a deeper sense of belonging.
When it comes to business, this can also help us gain more leads! When people feel understood by a brand, they are more likely to eventually become paying customers. This makes them feel like their needs will be met when working with them.
Connection Builds Loyalty
Another reason why human connection is so important for B2B is that it promotes by building relationships. There’s a lot that goes into building these feelings with someone. If a business relies on automation too strongly, and ignores the personal connection, it will be hard to build this bond.
People become steadfast customers to organizations they feel loyal towards. They will be more likely to stay for the long term, and they will also be more likely to refer others. It is very unlikely for someone to develop feelings of loyalty without this personal connection.
Stand Out from the Crowd
These days, it has become increasingly difficult to stand out in crowded markets. Yet, with more businesses turning to templates, pre-recorded calls, and other impersonal forms of communication, developing personalized connections is a differentiator.
Let’s say you have a similar value proposition as one of your competitors, but they automate all their correspondences. You will have the advantage because you took the time to nurture real relationships with your prospects.
People Buy from Real People
When it comes time to make a buying decision, prospects will default to working with someone who bothered to nurture a real relationship with them. If they were talking with multiple businesses, the real person will win over an automated one.
This is because people will always buy from real people. Prospects want to feel as if their needs will be met, and this is more likely to happen when real relationships have been formed. When prospects feel comfortable, this is where the magic is, and it all starts with the personalized relationships.
Do you want to generate more B2B leads? Contact Volart May to learn how to develop a human connection with your B2B leads and watch your conversion rates improve.