Business development representative (BDR). Inside sales representative. Sales development representative (SDR). Call center agent. No matter what the title, if you’re hiring or managing the team responsible for cold calling, sales prospecting, lead generation and lead nurturing, you know there…
To be successful in B2B sales, it’s helpful to approach your calling campaigns strategically. There are many different B2B sales goals and each will benefit from a different type of outreach in your market. Trying to accomplish too many things…
If you’re like many sales and marketing professionals, you’re always looking for ways to use your limited resources wisely, with the best possible return on investment. Outsourcing can help you meet your lead generation and sales goals through the support…
Nearly all marketers rely on email campaigns for lead generation and awareness. Email campaigns provide an easy, cost-effective and measurable way to reach B2B and medtech prospects. Today’s email and marketing automation platforms, from MailChimp and Constant Contact to Eloqua,…
If your B2B or medtech company wants to generate a profit, then sales and marketing must focus on generating new revenue for the top line, and on tasks that will improve the bottom line. That efficiency should run end-to-end across…
During initial inside sales conversations—those that are very early in the sales funnel—it’s helpful for a business development representative (BDR) to have a set of guidelines. Following these proven best practices for B2B and medtech outbound calling will steer the…
As a marketing or sales leader, how often do you encounter this scenario? Each month, your website, marketing campaigns and cold calling efforts deliver a number of promising leads. You’ve successfully identified interested prospects, logged them into the CRM system…
How does your sales team spend the majority of its time? If you’re like most B2B or medtech companies, your high-powered field sales reps and distributors focus on the largest accounts and the opportunities closest to converting. However, it’s important…
Inside sales professionals that work for B2B or medtech companies take on a lot of roles. Their jobs entail much more than scripted cold calls to a prospect list or sales database. Savvy organizations know how crucial inside sales professionals—also…
In uncertain economic times, where business norms are continuously changing, it's vital for brands to remain adaptable and responsive. One area where B2B and medtech brands can shine is in their messaging. Success today calls for conveying authenticity and being…
COVID-19 has caused whole companies to switch to a work from home model, which of course includes the sales and marketing departments. At Volkart May, we’ve made a similar pivot. Our experienced B2B and medtech callers can now work remotely,…
Your pipeline is filled with quality leads. Now, it’s time for your sales team to take over and focus on what they do best—transform these leads into paying customers. While every member of your sales team may have a different…
For medtech and B2B companies, a pipeline filled with the right leads is essential to achieve your sales goals. But, it’s not always financially savvy to hire a full-time inside sales team to handle the day-to-day activities that a complex…
Your business travel plans may be on hold, and your spring tradeshow cancelled, but no one’s adjusting your sales and revenue goals for the quarter. For most B2B and medtech marketing and sales professionals, business goes on—even if it’s far…
Call center employees and inside sales staff play a vital role within a B2B or medtech organization. They’re on the “front lines,” speaking to customers and prospects every day. While their job is to provide customers, prospects, and leads with…
B2B cold calling. For most, we’d rather have a root canal or retake the SATs than pick up the phone and call potential B2B or medtech prospects. (So we don’t!) But, done right, it’s an essential B2B marketing tactic that…
As a B2B or medtech marketing or sales leader, you know audience engagement and a full pipeline of leads are critical. No matter your sector, your team will have the most focus and highest morale when they are busy closing…