Not every industry works the same. Neither do we.
Selling into healthcare and complex B2B environments is different.
Buying decisions take time. Multiple stakeholders are involved. Risk is high, and trust matters.
Generic outreach strategies don’t work here.
Volkart May is built specifically for industries where access is difficult, conversations matter, and pipeline depends on reaching the right people.
We don’t apply a template. We adapt to your environment.
Primary focus
Healthcare organizations
Where complexity is the standard
Healthcare sales require more than persistence. They require understanding.
From navigating hospital systems to engaging provider groups, we know how to reach decision-makers in environments where time is limited and priorities are competing.
We understand how to operate within these constraints and still create momentum.
Where we support:
- →Hospital systems and health networks
- →Independent clinics and provider groups
- →Specialty practices and multi-location organizations
Where we add value:
- →Opening conversations with providers and decision-makers
- →Supporting territory expansion and new market entry
- →Increasing engagement beyond conferences and reps
- →Creating consistent pipeline alongside field sales teams
Medical device
Medical device companies
Driving adoption in a relationship-driven market
Medical device sales rely heavily on trust, timing, and access.
Whether you’re introducing new technology or expanding into new systems, success depends on getting in front of the right clinical and operational leaders.
We help your team get more at-bats with the right accounts.
Healthcare technology
Healthcare technology companies
Breaking through crowded digital channels
Healthcare IT and software solutions face a unique challenge: everyone is competing for the same attention.
Email, ads, and content alone often aren’t enough to engage decision-makers.
We extend your reach beyond digital.
Where we support:
- →Reaching IT, operations, and executive leadership
- →Creating conversations beyond inbound interest
- →Supporting long, multi-touch sales cycles
- →Strengthening conversion from lead to opportunity
Where we support:
- →Targeting specialized roles and decision-makers
- →Supporting awareness and outreach initiatives
- →Driving engagement in complex, regulated environments
Biotech & pharma
Biotech and pharmaceutical organizations
Engaging highly specialized audiences
In biotech and pharma, conversations need to be precise, informed, and credible.
Reaching the right stakeholders requires a thoughtful approach and the ability to communicate in a way that resonates with technical and clinical audiences.
We help open doors where access is limited.
Healthcare-adjacent
Healthcare-adjacent services
Connecting with organizations that support care delivery
From revenue cycle management to compliance, staffing, and operational services, healthcare-adjacent companies face similar challenges when it comes to access and engagement.
We understand the healthcare ecosystem — and how to navigate it on your behalf.
Where we support:
- →Reaching operational and administrative leadership
- →Creating opportunities within existing healthcare networks
- →Expanding into new systems and regions
Where we add value:
- →Navigating multi-stakeholder buying environments
- →Supporting account-based strategies
- →Creating consistent top-of-funnel conversations
- →Improving conversion across longer sales cycles
Enterprise B2B
Enterprise B2B organizations
Built for long sales cycles and complex buying groups
Beyond healthcare, we support B2B organizations where deals require multiple touchpoints, stakeholder alignment, and sustained engagement.
If your sales process isn’t simple, we’re built for it.
If your sales process isn’t simple, we’re built for it.
What all of our clients have in common
While industries may differ, the challenges are often the same.
- →Long or complex sales cycles
- →Multiple decision-makers involved in buying
- →Difficulty reaching the right people
- →Marketing generating leads that don’t convert
- →Pressure to show clear pipeline impact
That’s the problem we solve across every industry we serve.
Industry experience changes the outcome
Outreach in complex industries isn’t just about effort. It’s about understanding context.
Knowing who to speak to. How to position the conversation. When to follow up. And how to move opportunities forward.
That’s what makes the difference between activity and pipeline.
What clients say
SUCCESS STORY | MEDTECH
Lacking internal resources needed to hit sales goals, this medical leader put us to the test. A small project seven years ago has blossomed into more than 30,000 sales opportunities, 130 campaigns across multiple sales divisions, $1.2 million in revenue, calls in 4 languages and counting.
Ready to see how this could work for your team?
We’ll walk you through what a campaign would look like for your organization — including targeting, messaging, and expected outcomes.
See where leads are stalling, what’s being missed, and how to turn more activity into real opportunities.