For medtech and B2B companies, leads are critical in order to drive sales. Your leads can come from a variety of sources: your website, trade conferences, email campaigns or cold calling, to name a few. However, as sales reps are…
Call center employees and inside sales staff play a vital role within a B2B or medtech organization. They’re on the “front lines,” speaking to customers and prospects every day. While their job is to provide customers, prospects, and leads with…
In order to grow a business, it is important to follow a consistent schedule of obtaining and nurturing leads. There are several ways this can be done, but the most effective that we have found for B2B and medtech companies…
Since there are so many effective marketing and sales channels available to B2B and medtech organizations today, it’s important to take an integrated approach in order to improve brand exposure across multiple touchpoints. Selecting only a few channels is often…
Medtech sales can be challenging to prospect, move through a proven funnel and close. Sales and marketing leaders often face steep revenue goals (and less robust budgets) and must discern how to best use the skill sets of the in-house…
As a B2B or medtech marketing or sales leader, you know audience engagement and a full pipeline of leads are critical. No matter your sector, your team will have the most focus and highest morale when they are busy closing…