B2B lead qualification and scoring keeps marketing and sales aligned
We know your investment in marketing programs is considerable – and you want to make sure the leads you generate receive timely and professional follow up.
But your sales team – like other sales staffs – can downplay those leads’ worth, and it may take them too long to follow up (if they follow up at all). History shows that sales people are often correct in their assessment of a lead’s value. Too often, they’re asked to follow up on leads that aren’t decision makers, that aren’t ready to buy, and that may not be truly interested in your product or service at all.
Sales time is best spent selling – not determining which marketing leads warrant time. We score B2B leads to get sales in front of the right decision maker at the right time.
Lead Qualification Service Example Applications:
- Qualify web inquiries, trade show leads and other opportunities from inbound marketing before they are sent to the sales team.
- Discover who the real decision makers are within an organization that’s expressed interest in your product or service.
- Determine whether specific marketing programs are delivering the right types of leads or if adjustments need to be made.