Appointment-Setting -
Safety Technology Manufacturer

Safety Technology Manufacturer – Appointment Setting – Case Study 2017-09-21T05:51:50+00:00

Target Audience

Large “For Hire” Commercial truck fleets and large private truck fleets

Decision Maker Titles

Decision makers include Director or Vice President of Safety or similar titles and influencers include Director or Vice President of Equipment or Maintenance

Program Objectives

Identify decision makers and generate interest in scheduling a phone appointment to discuss the client’s vehicle safety product


Outbound lead generation calls (12 attempts to maximize the opportunity within these high potential fleets)


  • 30% of the time Volkart May reached an appropriate decision maker, and a phone appointment was scheduled
  • An additional 27% positive outcomes were generated through the campaign in the form of future interest opportunities or information requests
  • 48% advancement rate on appointments
  • Increased sales force efficiency now that sales is able to focus on selling to qualified opportunities instead of spending valuable time prospecting for viable accounts
  • A healthy sales pipeline of qualified opportunities