Profiling & Lead Generation -
Restaurant Market

Restaurant Market – Profiling & Lead Generation – Case Study 2015-02-26T02:37:34+00:00

Target Audience


Decision Maker Titles

Restaurant Owners and Presidents

Program Objectives

  • Identify/confirm decision makers
  • Obtain answers to pertinent profiling questions from decision makers
  • Generate interest in receiving an electronic brochure and/or speaking to a representative about healthcare insurance options


Outbound lead generation calls (3 attempts) during non-peak restaurant hours


  • 48% of the time Volkart May reached an appropriate contact, a qualified lead was generated
  • Increased ability to initiate sales contact at the time prospects are looking to buy healthcare insurance or switch carriers
  • Time and resources focused on qualified accounts