Lead Generation -
IT Security Consulting Company

IT Security Consulting Company – Lead Generation – Case Study 2017-09-21T05:51:50+00:00

Target Audience

Government agencies that provide and monitor healthcare for their service group including health departments, clinics, mental health facilities, jails and prisons

Decision Maker Titles

Systems Owners including Director of Operations, Director/Supervisor/Manager of Health Records, Agency Director, Sheriff or Deputy Sheriff and Head Nurse

Program Objectives

Generate interest in receiving a white paper and/or a follow-up phone call from the client


Outbound calls (3 attempts)


  • 66% of the time Volkart May reached an appropriate decision maker, they were open to a call and/or receiving the white paper
  • Updated 57% of the client’s list with new contact information
  • Generated awareness and built an opt-in marketing list for the client to call and email to
  • Uncovered important market trends that directly impacted the client’s business and the strategic direction of their marketing