Profiling & Market Intelligence -
National Health Insurance Company

National Health Insurance Company – Profiling & Market Intelligence – Case Study 2019-06-20T09:29:00+00:00

Target Audience

Small-to-medium sized businesses

Decision Maker Titles

  • Owner, CEO, President, CFO, Controller, VP of Human Resources
  • Benefits Administrator and other Human Resource roles that serve as key influencers in the decision making process for employee health care benefit decisions

Program Objectives

  • Profile target companies to improve sales & marketing efforts including time of outreach
  • Verify decision maker contact information to maintain clean CRM for nurturing efforts


Outbound calls (3 attempts)


  • 51% of the time Volkart May reached an appropriate contact, a profile was completed
  • 20% completed profiles against total list
  • Low hanging fruit – identified some contacts to call regarding near-term sales opportunities
  • More timely marketing communications & sales calls
  • Higher likelihood to close sales