In today’s pharmaceutical landscape, even the most innovative treatments face a steep climb toward adoption. Between regulatory barriers, shrinking access to healthcare providers (HCPs), and intense competition, getting face time—or even phone time—with the right decision-makers is harder than ever.
For sales and marketing leaders in pharma, the question isn’t just how to generate leads—it’s how to generate real conversations with prescribers and stakeholders who are overwhelmed with information and short on time.
At Volkart May, we specialize in doing exactly that. As a U.S.-based outbound calling partner, we help pharmaceutical and life sciences companies break through the noise and engage providers in meaningful, compliant conversations that drive results.
Here’s how to do it right.
Understand What You’re Up Against
In pharmaceutical sales, you’re not just competing against other drugs or devices—you’re competing against:
- Provider burnout and staffing shortages
- Policy changes limiting rep access
- A flood of promotional emails and content
- Clinical workloads that leave little time for sales engagement
Even your most carefully crafted email or sales deck can go unread if it doesn’t feel relevant, respectful, and immediately valuable.
This is why voice-to-voice outreach still matters. When handled properly, a live conversation cuts through the clutter and starts a real relationship.
Why Reps Alone Can’t Do It All
Field reps are often the face of your brand—but they’re stretched thin. Travel schedules, sample drop-offs, and territory demands make it difficult to consistently generate new conversations or follow up on early interest.
That’s where an inside sales team, like Volkart May, can help.
We act as an extension of your sales force, delivering:
- Consistent, on-brand outreach to new and existing HCP targets
- Warm handoffs and appointment setting for field reps
- Follow-up support after medical conferences, launches, or marketing campaigns
- Data-backed reporting on lead quality, objections, and interest levels
With our experienced conversationalists handling top-of-funnel outreach, your field reps can focus on closing—not cold calling.
The Power of a Compliant, Personalized Call
Healthcare providers are cautious for good reason. That’s why our teams are trained to handle outreach that’s:
- Compliant with industry regulations and sensitive to off-label discussions
- Conversational, not scripted—so it feels helpful, not promotional
- Informed by your brand messaging, product details, and the provider’s role
A great call might include:
- A quick check-in on whether the provider has heard of a new treatment
- Asking about their patient population or clinical challenges
- Offering to schedule time with a field rep or provide additional resources
It’s about opening doors—not closing deals on the first call.
Strategic Timing and Persistence Pay Off
Healthcare providers are notoriously hard to reach on the first attempt. That’s why we build multi-touch outreach campaigns that include:
- Call cadence schedules optimized for provider availability
- Voicemail strategies and follow-up timing
- Integration with email or marketing automation systems for a seamless buyer journey
Our campaigns are built to respect providers’ time and preferences—while staying persistent enough to get results.
Start Generating More Qualified Conversations
When you’re launching a new product, expanding into new markets, or trying to re-engage lost opportunities, you need more than just leads—you need access.
That’s where we come in.
Volkart May partners with pharmaceutical companies to:
- Improve access to hard-to-reach providers
- Build top-of-funnel momentum ahead of field rep visits
- Increase HCP awareness, interest, and engagement
- Scale outreach without hiring or training in-house teams
With experience in regulated industries and complex sales, we understand how to earn attention in an environment where every second counts.
Ready to Break Through?
If your sales team is struggling to connect with providers—or you’re ready to expand your reach without expanding your headcount—let’s talk.
We’ll show you how outsourced calling can power your pharmaceutical sales strategy and help your team build more meaningful, compliant relationships with HCPs.
Contact us today to explore how Volkart May can support your goals.