B2B Appointment Setting: Reduce Meeting No-Shows

The B2B sales cycle is complex and many touchpoints are often required before a prospect becomes a lead and a lead turns into a sale. One of the most important phases in the B2B sales cycle is the meeting that occurs between the two parties; the lead (and potential buyer) and the seller. Depending on the locations of the two parties, the conversation can occur in-person or […]

B2B Appointment Setting: Reduce Meeting No-Shows 2019-02-08T20:53:34+00:00

B2B Calling Campaign Goals Should Guide the Conversation

b2b-calling-campaign-goals-should-guide-the-conversation

There are many possible goals of a B2B outbound calling campaign which means that there are many types of conversations that can take place. The key to getting the desired outcome is to keep the call as focused as possible.

Trying to extract too much information or keeping the prospect on the line for longer than is needed can be a turnoff, meaning that the call essentially doesn’t […]

B2B Calling Campaign Goals Should Guide the Conversation 2019-01-31T17:52:02+00:00

How Live Conversations Improve the Lead Nurturing Process

how-live-conversations-improve-the-lead-nurturing-process

The first step in the B2B sales process is lead generation. Once leads start coming in, the next step is to nurture those leads in order to move them further through the sales funnel and closer to a purchase. Once a lead is generated, it’s important to follow up in a timely manner in order to keep their interest and prevent them from looking elsewhere for the […]

How Live Conversations Improve the Lead Nurturing Process 2019-01-22T19:56:28+00:00

Invest in Lead Qualification to Improve the Sales Database

Invest in Lead Qualification to Improve the Sales Database

In order for a company to grow it must continually generate new leads that can be added to the sales database. However, not all leads are created equal. If every lead is entered into the database with only the most basic information and then immediately passed off to the sales team as-is, it results in an inefficient process.

Do you […]

Invest in Lead Qualification to Improve the Sales Database 2019-01-15T19:27:10+00:00