Improve Marketing Efforts with an Outbound Calling Campaign

In the B2B sector, the primary responsibility of the marketing department is to generate quality leads that can be passed on to the sales team. In most cases, it can take time for prospects to become leads and it requires multiple marketing touchpoints both online which includes business website, banner ads, social media profiles, and offline events, which includes print materials, TV/radio/print ads.

These marketing efforts can be […]

Improve Marketing Efforts with an Outbound Calling Campaign 2019-05-22T19:36:24+00:00

The Role of B2B Inside Sales Professionals

The Role of B2B Inside Sales Professionals

Inside sales professionals that work for business to business (B2B) companies take on a lot of roles. Their jobs don’t simply entail a single scripted call to all of the names on a provided list.

Their roles are tied into the inside sales process as a whole, which means that it encompasses much more than you may think. Closing a sale and […]

The Role of B2B Inside Sales Professionals 2019-05-16T21:25:01+00:00

Leave These Sales Functions to an Outsourced Calling Partner

The B2B sales cycle is often long and complex. Even if you have an in-house sales team, sales efforts can benefit from the help of an experienced outsourced calling partner. That’s because the in-house sales team’s time is best spent selling; working with leads that are further through the sales cycle.

An outsourced calling partner can augment efforts by working the top of the sales funnel, ensuring that […]

Leave These Sales Functions to an Outsourced Calling Partner 2019-05-10T13:49:20+00:00

3 Things to Consider When Scoring Sales Leads

B2B lead generation is essential for lead driven organizations, but it’s only step one of a thorough inside sales process. Despite how targeted a marketing campaign is, not every lead is going to be the best fit for the products or services offered or will be the best fit at that moment in time.

Once marketing generated leads come in, the next step is to score the leads […]

3 Things to Consider When Scoring Sales Leads 2019-04-30T21:01:33+00:00