Focus Group Recruitment -
Leading Agricultural Business

Leading Agricultural Business – Focus Group Recruitment – Case Study 2015-02-26T03:09:23+00:00

Target Audience

Farmers in the Corn Belt whose primary crops are corn and/or soybeans

Decision Maker Titles

  • Farm Owner/Operator
  • Farm Manager

Program Objectives

To gain commitment from 24 farmers to participate in the respective focus group (12 per location)


Outbound calling campaign with 3 call attempts per farmer record. Volkart May started calling on 712 records (356 per location) of the 2,400 available


  • Successfully qualified and recruited 24 focus group participants (12 per location)
  • No additional records were needed from the subset of 712 that were called
  • Quick and efficient recruitment