Business data changes at the company and/or contact level at an average of 35-52% per year. ROI focused Direct Marketers can lower their printing and mailing costs, plus increase their responses rates, with our one-time or ongoing update processes. VMA dramatically increases B2B database accuracy by contacting companies in a client's marketing database or a purchased list, verifying company and decision-maker information.

Key Applications:

• Verify/update company name and address information prior to direct mail.
• Confirm the name and title of the appropriate decision-maker.
• Validate customer database for more accurate Data Warehouse or CRM data conversions.
• Obtain general company information.