Supply Chain Solutions – Tradeshow Lead Follow Up – Case Study 2017-09-21T05:51:50+00:00

Target Audience

Distributors, manufacturers, installers and others from the solar industry that visited the client’s tradeshow booth

Decision Maker Titles

Engineers, Engineering Managers, Procurement

Program Objectives

Provide timely follow up and qualify leads from a recent tradeshow

Solution

  • Outbound calls (3 attempts)
  • Generate interest in personalized follow up by phone or email from a sales specialist

Results

  • 85% of the time Volkart May reached a qualified decision maker, a phone or email lead was generated
  • 43% of the list was updated with new/additional contact information
  • Optimized tradeshow efforts through timely post-show follow up
  • Better sales force efficiency by passing only qualified leads to sales