Social Media Marketing Firm – Phone Appointment Setting – Case Study 2017-09-21T05:51:50+00:00

Target Audience

Local restaurant locations in the Twin Cities

Decision Maker Titles

Owner, President, Marketing Manager, Social Media Director

Program Objectives

  • Generate awareness of the client’s brand and in particular, a new social media product
  • Identify qualified sales opportunities to support the sales team
  • Build an accurate, targeted marketing database for ongoing sales efforts

Solution

  • Up to three outbound call attempts with a voicemail message if unable to connect on the last attempt
  • Asked profiling questions to build market intelligence for ongoing lead generation efforts

Results

  • One sale closed within two months of starting the calling campaign
  • 14% of the time Volkart May reached an appropriate contact, an appointment was set
  • An additional 15% of pipeline opportunities identified through requests for information or callbacks at a later date
  • 80% of the list was updated with new contact information
  • Market intelligence on what their prospects are currently doing, the best types of decision makers to target, etc.
  • Two-way dialogue with target market regarding a new product launch to build strong ongoing initiatives
  • Better sales force efficiency by prequalifying opportunities for sales