Prospect Profiling

databaseNow!™ – Prospect Management & Profiling Services

Targeting a new audience for a product launch or entering a new market segment requires data.  And, while a robust database can be one of an organization’s most important assets, building that database from the ground up is messy, time-consuming…and often becomes a low-priority activity.

A calling campaign to identify key decision makers, obtain their contact information and begin to understand their business issues is an efficient way to build a database of qualified prospects for your business.   Volkart May’s Business Development Specialists are trained to ferret out the right information and capture it in your CRM system.

These B2B prospecting phone conversations frequently uncover key information about a prospect that wouldn’t be discovered otherwise. Once they’re on the phone with our Business Development Specialist, a prospect is often open to share information about upcoming projects, buying timeframes, and satisfaction levels with their current suppliers.

Volkart May’s phone-based b2b sales prospecting service is an effective and timely solution that supports your marketing plan.

Example Applications:

  • Build a targeted list of decision makers to include email addresses, direct lines and contact preferences.
  • Validate a decision maker list purchased from a list broker before using it in your marketing programs.
  • Identify key challenges, buying patterns and upcoming projects to segment your market.
  • Identify current product or service provider satisfaction levels.
  • Track service contract renewal dates.

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