National School Portraits Company – Data Cleanse & Inside Sales – Case Study 2017-09-21T05:51:50+00:00

Target Audience

Early childhood education professionals responsible for selecting photography companies to do student portraits

Decision Maker Titles

Preschool Directors

Program Objectives

  • Data cleanse to find qualified schools and appropriate decision maker contacts
  • Schedule student portrait sessions

Solution

  • Outbound calls to gatekeepers to scrub the client’s list and identify qualified schools to sell to
  • Second round of outbound calls to schools identified as good prospects from the data scrub

Results

  • Updated 48% of the client’s prospect list with new contact information
  • 5% close ratio when Volkart May reached a decision maker at a qualified school
  • Able to gain efficiencies in reaching out to a large number of schools in a short amount of time
  • Generated pipeline opportunities and awareness for future sales
  • Better use of sales and marketing resources as a result of the data scrub