VMA conducts qualitative and quantitative research for business-to-business and targeted business-to-customer marketers. We provide industry-specific research including program design, protocol development, sampling, data tabulation, analysis and reporting. In addition, we provide telephone fieldwork services for market research firms, corporate research managers and communications agencies.

Key Applications:

• Collect survey specific information (including verbatim) from a statistically valid sample size. This may include: Customer Satisfaction Surveys, Values and Attitudes Studies, Market Share Studies, etc.
• Executive Summary provides analysis and recommendations that are immediately valuable for strategic planning.