VMA generates sales leads and appointments by contacting companies in a targeted marketing database, identifying decision makers, and qualifying sales opportunities as they enter the sales process. VMA understands that selling is about relationships. VMA's leadsNow!™ service is the catalyst for beginning these new relationships. We are experts in helping clients identify their target decision makers and beginning the conversations that lead to sales and long-term relationships.

Key Applications:

• Lead/Appointment Generation: Stand-alone (cold call) or timely follow-up to your direct mail, e-mail, or advertising campaigns.
• Inquiry Management: Qualify direct response inquiries prior to sending leads to the field sales force.
• Event, Seminar, or Tradeshow Follow-Up: Obtain important evaluation and qualification information through post-event communication to leverage your investment.
• Inbound Response Management: Manage inbound toll-free calls, qualify response, and process inquiries from your direct marketing, website, or advertising initiatives.