Healthcare Training Company – Webinar Registration & Market Intelligence – Case Study 2017-09-21T05:51:50+00:00

Target Audience

Healthcare professionals in long-term care facilities responsible for training staff on new rules and regulations

Decision Maker Titles

Director of Nursing, Administrator and Chief Financial Officer

Program Objectives

  • Market intelligence research to understand why customers have not been active in the client’s online training program
  • Register qualified contacts for an introductory webinar about an online training program available to their staff

Solution

Outbound calls (2 attempts)

Results

  • 47% of the time Volkart May reached an appropriate contact, they agreed to register for a webinar hosted by the client
  • 43% of the time Volkart May reached an appropriate contact, they expressed interest in possibly attending a webinar
  • Gained insight into reasons for low customer activity on a specific training program<
  • Generated program awareness and increased webinar attendance