Expand Market Presence for Healthcare Insurance Start-Up 2017-09-21T05:51:49+00:00

Target Audience

Small-to-medium sized businesses (under 250 employees)

Decision Maker Titles

President, Manager, Owner, CEO and others responsible for employee health insurance benefits

Program Objectives

  • Grow market share by state for start-up health insurance company
  • Schedule face-to-face appointments for B2B sales team

Solution

  • Up to 3 outbound cold call attempts accross multiple markets
  • Ask a short series of qualifying and profiling questions

Results

  • Of the decision makers reached, 12% resulted in a face-to-face or phone appointment
  • Within a year and a half, the client has closed 11% of these leads and they still have more opportunities active in the pipeline
  • Reps are able to focus on selling to qualified leads vs. hunting for opportunities
  • Ability to cost-effectively test responses in different markets as they expand nationally