Global Medical Device Company – Physician Profiling Campaign 2017-09-21T05:51:49+00:00

Target Audience

  • Gynecologists
  • Urologists
  • Uro-Gynecologists

Decision Maker Titles

  • Physicians
  • Physicians Assistants
  • Nurses
  • Office Managers

Program Objectives

Support client’s marketing strategy by profiling physicians and identifying their treatment preferences for patients suffering from OAB

Solution

  • Outbound calling campaign with 3 maximum call attempts per physician office
  • Collect answers to 7 pertinent profiling questions

Results

  • 84% of the time Volkart May reached an appropriate contact, a profile was completed
  • 17.3% completed profiles against total list
  • Ability to customize marketing initiatives
  • Better use of sales talent by providing opportunities more likely to close