Blog

Treat Sales Leads as Clues

June 19th, 2017

Not every lead is going to result in a paying customer or client, but that doesn’t mean that every lead isn’t valuable in some way or another. Companies can learn a lot about the overall market and the success of their marketing and sales campaigns with every lead that comes in, which is why it’s important to spend ample time qualifying each lead and essentially treating […]

The Human Touch Can go a Long Way in Sales

June 12th, 2017

There are plenty of ways to communicate with leads and prospects during the sales process, and while communication channels such as email certainly play a role, it’s still important to incorporate real conversations into the process in order to maintain the element of human touch. Human touch establishes a true relationship and trust between two parties and can go a long way in sales since there […]

3 Ways Inside Sales Outsourcing Impacts the Bottom Line

June 6th, 2017

If a company wants to generate a profit, it must be focused on tasks that will improve the bottom line. The sales team is in charge of bringing in new business, but in many cases, companies aren’t being as efficient as they can be. For companies considering outsourcing the inside sales function that are wondering “what’s in it for us?”, here are 3 ways it can […]

Improve Marketing Efforts with an Outbound Calling Campaign

May 30th, 2017

In the B2B sector, the primary responsibility of the marketing department is to generate quality leads that can be passed on to the sales team. In most cases, it can take time for prospects to become leads and it requires multiple marketing touchpoints both online (business website, banner ads, social media profiles, etc.) and offline (events, print materials, TV/radio/print ads, etc.). These marketing efforts don’t come […]