Get Your Sales Team to Buy In To a Lead Gen Program

Get Your Sales Team to Buy In To a Lead Gen Program

A well-defined and thoroughly executed lead generation program is an essential component of a B2B sales strategy. In order for a business to grow, it must continually generate leads that can be turned into sales. Of course, the sales team must buy in to the lead generation program in order for it to be successful. […]

Get Your Sales Team to Buy In To a Lead Gen Program 2018-07-11T19:09:35+00:00

How to Reduce Your B2B Appointment No-Shows

How to Reduce Your B2B Appointment No-Shows

Typically the B2B sales cycle and decision making process is much longer than that of many B2C sales cycles. The investment is often significant and there are multiple decision makers and influencers involved. Of the multiple phases in the B2B sales cycle, one is usually an in-person, phone or web meeting with the sales representative.

An important part of the Business […]

How to Reduce Your B2B Appointment No-Shows 2018-06-25T18:33:17+00:00

Sales Lead Scoring: Prevent a Leaky Funnel

Sales Lead Scoring Prevent a Leaky Funnel

B2Bs are focused on lead generation, but that is just one step in a more lengthy sales process. What happens once a company gets a lead is just as, if not more, important for business success. Once a lead is generated, they must continue to move further though the sales funnel. No lead should slip through the cracks or be […]

Sales Lead Scoring: Prevent a Leaky Funnel 2018-06-18T20:44:06+00:00

Live Conversations Play a Key Role in Lead Nurturing

Live Conversations Play a Key Role in Lead Nurturing

It’s important for sales professionals to understand that live conversions absolutely play a part in lead nurturing. Once your B2B organization generates a lead, what happens next? Ideally, you should be following up with the prospective client/customer as soon as possible. What approach do you take?

Today’s communication channels are quick and easy to use, such as email, social […]

Live Conversations Play a Key Role in Lead Nurturing 2018-06-11T20:50:15+00:00