Blog

5 Reasons to Execute an Outbound Calling Campaign

August 16th, 2017

Since there are so many effective marketing and sales channels available to organizations today, it’s important to take an integrated approach in order to improve brand exposure across multiple touchpoints. Selecting only a few channels is often too limiting, and a mix of both “new” and “traditional” approaches is best. In the “traditional” category is the old standby – the telephone call. A live, two-way conversation […]

Warm Calling: Who Teleprospectors Should be Contacting

August 8th, 2017

Cold calling is an essential function of the B2B contact center because it allows callers to build an accurate lead database that can be used during future calling campaigns. However, it’s not the only responsibility of a teleprospector. In fact, the majority of their time is actually spent on warm calling, or reaching out to contacts that the company already has a relationship with in order […]

B2B Appointment No-Shows Got You Down? Take These Steps to Avoid Them

July 27th, 2017

In the world of B2B sales, time is money. Which is why it’s incredibly frustrating for a sales representative to spend time and resources preparing for and traveling to an appointment only to be stood-up by the lead. While some no-shows are unavoidable since prospects are busy people and unexpected things can pop up that prevent their attendance at a meeting, it’s important for an organization […]

Set a B2B Calling Campaign Goal to Achieve a Desired Outcome

July 18th, 2017

In order to be successful in sales, it’s necessary to take a strategic approach to B2B calling campaigns. There are many different B2B sales goals which means that they must each be accompanied by different types of calling campaigns. Before placing a call, the first step is to determine what the specific goal of the call is and then craft a focused calling approach in order […]